About Our Mazda Store in Eugene, OR

We Are Kiefer Mazda, Eugene’s Mazda Dealer since 1994


At Kiefer Mazda, we’re proud to serve drivers throughout Eugene and the surrounding communities with outstanding vehicles, friendly service, and a commitment to customer satisfaction. Whether you’re shopping for a new Mazda, a quality used car for sale, or visiting for expert automotive care, our team is here to make your experience easy, transparent, and enjoyable. We’re locally owned, deeply rooted in the community, and focused on building lasting relationships with our customers. Let us show you why so many drivers across Oregon choose Kiefer Mazda for all their automotive needs.

Explore Our New Mazda Inventory

If you’re ready to upgrade to something fresh, fun, and fuel-efficient, our selection of new Mazda vehicles is the perfect place to start. We carry the full lineup of Mazda cars and SUVs, including popular models like the Mazda CX-5, Mazda CX-30, and Mazda3. Whether you’re after sporty performance, upscale features, or advanced safety technology, you’ll find it in a Mazda. Our knowledgeable sales team is here to help you compare models, explore trims, and schedule a test drive so you can find the perfect fit for your lifestyle and budget.

Shop Reliable, Affordable Used Cars

Looking for a high-quality used car, truck, or SUV? At Kiefer Mazda, our budget car lot is packed with great options at competitive prices. We carry a wide range of makes and models to meet every need, and each used vehicle is inspected for quality and reliability. Whether you’re searching for a budget-friendly commuter car or a family-sized SUV, you’ll find something you love. And with our rotating used vehicle specials, it’s easier than ever to save on your next ride.

Keep Your Mazda Running Like New

Routine maintenance is key to keeping your vehicle performing at its best—and our Mazda-certified service team is here to help. From oil changes and tire rotations to brake repair and diagnostics, we handle it all with precision and care. Our technicians use genuine Mazda parts to ensure your vehicle maintains its performance and value. You can easily schedule service online, and while you wait, enjoy the comfort of our customer lounge with free Wi-Fi and refreshments.

Finance Your Vehicle with Confidence

Our finance team is here to make the car-buying process as smooth as possible. Whether you’re leasing a new Mazda or applying for an auto loan, we’ll help you find the right payment plan for your needs. We work with trusted lenders across the region to offer competitive rates and flexible terms. Even if you’re rebuilding your credit, we’ll work hard to help you secure financing and drive home in a car you love.

Why Choose Kiefer Mazda?

At Kiefer Mazda, we go the extra mile to treat our customers like family. Our no-pressure sales approach, competitive pricing, and commitment to transparency set us apart from other dealerships. As a locally owned business, we take pride in serving our community with honesty and integrity—and our long list of returning customers proves it.

Whether you’re buying your first Mazda or coming in for service, you can expect personalized attention and top-tier care every step of the way.

Visit Kiefer Mazda in Eugene, OR, and discover how easy and rewarding car shopping and ownership can be.

New Mazda Vehicles

Kiefer Mazda is located at: 383 Goodpasture Island Rd • Eugene, OR 97401
A dealer documentary fee of $200 is added to all vehicle sales. This fee is not required by Oregon law. Dealer Doc Fee: $200. Elec filing Fee: $50. Prices do not include taxes ( 0.41% Oregon Corp Activity Tax, and 0.5% Oregon New Car Privilege tax for new car sales), license, other government fees and taxes, or manufacturer or dealer installed accessories and labor. Prices are valid on day of publication only. All vehicle specifications, prices and equipment are subject to change without notice. Please contact the dealership to see if you qualify for any additional Manufacturer Incentives that are not included. While every reasonable effort is made to ensure the accuracy of the vehicle description displayed, the dealer makes no warranties, express or implied, with regard to the vehicle or vehicle description. Please verify all vehicle information before entering into a purchase agreement. Payments (including the amount down payment) do not include tax, titles, tags, documentation charges, emissions testing charges, dealer and factory installed accessories, or other fees required by law or lending organizations. The estimated payments may not include upfront finance charges that must be paid to be eligible for the purchase financing program used to estimate the APR and payments. Listed Annual Percentage Rates are provided for the selected purchase financing or lease programs available on the current date. Program expiration dates reflect currently announced program end dates, but these programs are subject to change at any time. Monthly payments may be higher or lower based upon incentives, qualifying programs, credit qualifications, residency' governmental fees. No claims or warranties are made to guarantee the accuracy of vehicle pricing, payments or actual equipment. Call to confirm accuracy of any information. Lessees will be financially responsible for mileage beyond the elected quantity and for vehicle maintenance and repairs and excessive vehicle wear. Option to purchase at lease end for an amount may be determined at lease signing. Payments may be higher in some states. You may not be able to combine other incentives with the purchase financing or leasing programs presented above. Residency restrictions may apply. See dealer for details. Listed APR, down payment, payments, incentives and other terms are estimates for example purposes only. Information provided is based on very well-qualified buyers or lessees. The payment information provided here is not a commitment by any organization to provide credit, leases or other programs. Some customers may not qualify for listed programs. Your terms may vary. Lessor must approve lease. Credit approval required. MPG Disclaimer: Based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors. Images are for illustration purposes only. Vehicles subject to prior sale

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383 Goodpasture Island Rd, Eugene, OR, 97401
Kiefer Mazda 44.074637, -123.1087412.