The Mazda MX-5 Miata is one of Mazda's most well known vehicles and for good reason. Its sporty, fun, reliable and a great way to enter the sports car and or convertible segment.

While Kiefer Mazda will always speak up for the Mazda MX-5 Miata, you don't have to take it from us. The car has won several awards in the past and continues to win awards even today...

Mazda has just recently announced that sales of Mazda vehicles in April were the highest they've been since 2008. In fact, they are up 21% year over year for April. Actual numbers show that 103,529 vehicles have been sold so far and it's the first time since 1994 that Mazda has reached sales of 100,000+ this early in the year...

If you're a Mazda fan or are simply interested in the Mazda brand you may have recently heard of Mazda's SkyActiv technology. An example of the SkyActiv engine can be seen in the new Mazda3. The engine is a 2.0-liter, four cylinder engine with an estimated EPA rating of 40 mpg. What's important to note is that the 40 mpg is achieved without the help of a hybrid powertrain...

The 2013 Mazda CX-5 has won yet another accolade. The Mazda CX-5 made Ward's AutoWorld's '10 Best Interiors' list. This is great news and just adds to the several awards the Mazda CX-5 has won recently including the best fuel economy of any crossover SUV on the market, hybrids included.

In case you're wondering, the Mazda CX-5 gets 35 mpg. But back to the best interior award. There were several features...

The new Mazda CX-5 crossover has garnered quite a bit of attention recently. We at Kiefer Mazda at 383 Goodpasture Island Road Eugene, OR 97401 are very excited about its spring arrival.  However, before it gets here, we thought we'd brief you on some of its more interesting features, including the Smart City Brake Support (SCBS).

As you might infer from the name, SCBS works to provide assistance to the brakes at highly pivotal…

The 2012 Geneva Auto Show was a big stage for the MAZDA franchise.  Why you ask? Because two models debuted: the,MAZDA CX-5, and the other is a mere vision, the Takeri concept. While still a concept, Kiefer Mazda in Eugene, OR, is confident we will see it on our lot soon.

Not only was the Takeri a new vehicle, but it brings with it new technology, ie?the unique i-ELOOP regenerative braking system.  It…

The word "minivan" might conjure up different thoughts in different people's minds? You might be thinking soccer mom, family outings, or class & sophistication. These are all ideas people have conveyed.  When it comes to the 2012 Mazda5, the word minivan is getting new meaning.  While not compromising on space and comfort for families, the new Mazda5 also has a smoother look, and some power to boot.  These are just some of the qualities…